If you’re a drinker, the minute you saw this post your liquor senses tingled. If inebriation doesn’t necessarily bring you joy, you probably just assumed this would be a non-applicable read for you. WRONG. This one is for everybody- no I.D. included.
We have all saw these four letters compiled into one, whether it was via text or invitation of some sort, at some point in our lives. This is the moment when the host makes sure to remind you that if you want to have the type of enjoyment you are expecting, you should be sure to bring your own “fun”. Personally, I always follow the “BYOB” rule. You see, my specialty drink requires 80 proof Dedication, Consistency for the chaser, and of course to top it off, a shot of originality. Ahh, the drink, “Success”.
If you haven’t noticed by now, my acronym is a tad different.
BYOB = Build Your Own Brand .
Yep, I got you good.
We all have access to so many things and technology nowadays that everyone can do any and everything they ever dreamed of. Everyone is an entrepreneur, everyone has a mixtape dropping soon, and everyone owns a damn fashion boutique! Hey, I’m not knocking any of these, because they all take skill and require risks. But my question then becomes, what makes yours different from the next man? The answer: YOUR BRAND, the particular identity or image regarded as an asset to you.
Having a clear picture of what you want your brand to represent allows you to bring a recognizable presence to any room you walk in. What is your style? What is your individual target reach? Building your brand sets you apart from people doing the same thing as you, because that part will forever be the inevitable. Your brand is the epitome of you, and takes time to stand out- with that, you have to start building now!
Today’s Keyword: distinction |disˈtiNGkSHən| (n) : a difference or contrast between similar things or people; excellence that sets someone or something apart from others
Only person that can define your brand is you. No one thinks like you and no one has more passion for your brand than you. It’s funny, long after I decided to even make this post, I started reading a book entitled, “#GirlBoss” by Sophia Amoruso, founder of Nasty Gal (that’s my store when I have Nasty Gal money). Any who, she stated in one of the chapters, “No matter where you are in life, you’ll save a lot of time by not worrying too much about what other people think about you. The earlier in your life that you can learn that, the easier the rest of it will be.” That is what your brand is about. Don’t try to conform to what you think everyone else is doing, create something new and indirectly convince everyone to conform to you.
I’ll be honest with y’all, I used to spend so much time trying to figure out how bloggers had so many readers and for a split second, I contemplated on changing up my writing style to match theirs. Not even a year in the game yet, and I’m so far removed from that ideology. I decided to stick with me and my personality, focusing on my brand on such a more serious level now that I am devoted to bringing more people to my site on my own. Through my own words, my own style, my own brand. Doubts are an easy way to get deterred, but how bad do you want your brand to shine?
Building your own brand is a fun time in itself, and the reward of finally reaching a true level of distinction will bring the happiness that no Ciroc or Hennessey is capable of. The party of success has just begun. Cut up the music and dance to the beat of your own drum. I’m drinking on success. What’s in your cup?